東海首頁 企管系首頁 研討室借用 網站導覽 English 聯繫我們
東海大學企業管理學系
  1. 首頁
  2. 專任教師
  3. 專任教師
  4. 謝慧璋
謝慧璋

專任教師

謝慧璋

information

基本資料

姓名Name 謝慧璋
職稱Title 副教授
辦公時間Office Hour  
聯絡方式Contact Tel : (04)23590121轉35129
Fax : (04)23594107
E-mail : hchsieh@thu.edu.tw
研究室 : M477
個人網站Personal Website 無
學歷Academic Degrees 國立政治大學企業管理研究所 博士
美國伊利諾大學香檳分校 碩士
國立政治大學外交學系 學士
經歷Experience 國立政治大學 講師
授課領域Discipline 行銷管理、品牌管理、整合行銷傳播、消費者行為
研究專長Speciality 互動行銷、線上消費者行為、品牌溝通
Personal Work

個人著作

  1. 期刊論文

    1. Hsieh, S.H. and Lee, C.T. (2024). The AI humaness: how perceived personality builds trust and continuous usage intention. Journal of Product & Brand Management, 33/5, pp. 618-632. (SSCI)
    2. Hsieh, S.H., Tseng, T.H. and Lee, C.T. (2023). Feeling psyhologically close: examining the determinants of branded app engagement. Journal of Product & Brand Management, 32/4, pp. 566-581 (SSCI)
    3.Hsieh, S. H., Lee, C. T., & Tseng, T. H. (2022). Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation. Information & Management 59 (1), 103570 (SSCI)
    4. Hsieh, S. H., & Lee, C. T. (2022). Values that drive desire: examining determinants of mobile promotion satisfaction. International Journal of Retail & Distribution Managment, 50(12), 1458-1474 (SSCI)
    5. Tseng, T. H., Hsieh, S. H., & Lee, C. T. (2022). Capturing behavioural outcomes through branded applications: the perspective of the investment model.  Internet Research, 32(5), 1532-1561. (SSCI)
    6. Lee, C.T. Pan, L.Y., & Hsieh, S.H. (2021). Artificial intelligent chatbots as brand promoters: a two stage structrual equation modeling-artificial neural network approach. Internet Research, 32(4), 1329-1356 (SSCI)
    7. Hsieh, S.H., & Lee, C.T. (2021). Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistnat-enabled smart speaker. Journal of Interactive Marketing, Vol.15,2, 267-294 (SSCI)
    8. Tseng, T. H., Hsieh, S.H., & Lee, C.T. (2021). How gamified branded applications drive marketing effectiveness? Marketing Intelligence & Planning. Vol.39,5,633-648 (SSCI)
    9. Hsieh, S.H., Lee, C.T., & Tseng, T.H. (2021). Branded app atmospherics: Examining the effect of pleasure-arousal-dominance in brand relationship building. Journal of retailing and Consumer Services, 60, 102482 (SSCI)
    10. Lee, C.T. & Hsieh, S.H. (2021). Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love. Behaviour & Information Technology, 1-16 (SSCI)
    11. Hsieh, S. H., & Lee, C.T. (2020). Traces of mobility: Examining location disclosure on social networks with mobile locatino tagging. Telematics and Informatics, 49, June, 101366 (SSCI)
    12. Lee, C. T., & Hsieh, S. H. (2019). Engaging consumers in mobile instant messaging: the role of cute branded emoticons. Journal of Product & Brand Management (SSCI)
    13. Tseng, T. H., & Hsieh, S. H. (2019). Determinants of emoticon usage in mobile instant messaging: A construal level theory perspective. Behaviour & Information Technology, 38(3), 289-301 (SSCI)
    14. Hsieh, S. H., & Tseng, T. H. (2017). Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction. Computers in Human Behavior, 69, 405-414 (SSCI)
    15. Hsieh, S. H., & Chang, A. (2016). The psychological mechanism of brand co-creation engagement. Journal of Interactive Marketing, 33, 13-26 (SSCI)
    16. Chang, A., Hsieh, S. H., & Tseng, T. H. (2013). Online brand community response to negative brand events: the role of group eWOM. Internet Research, 23(4), 486-506 (SSCI)
    17. Chang, A., Hsieh, S. H., & Lin, F. (2013). Personality traits that lead members of online brand communities to participate in information sending and receiving. International Journal of Electronic Commerce, 17(3), 37-62 (SSCI)   

  2. 研討會論文

    1.Sara H. Hsieh and Ching-Yu Hsu (2024). Driving Brand Co-Creation: Understanding the Role of Member Inspiration and Perceived Value. American Marketing Association Summer Educators Conference (AMA), August, Boston.
    2. Sara H. Hsieh (2023). Investigating the Effect of Anthropormorphism in the Use of AI Personal Assistant. American Marketing Association Summer Educators Conference (AMA), San Francisco. 
    3. Sara H. Hsieh and Crystal T. Lee (2023). Examining the Drivers of Perceived Personality in AI Assistant Usage Adoption. American Marketing Association Winter Educators Conference (AMA), Feb. Nashville (Virtual). 
    4. Sara H. Hsieh (2022). Investigting the Determinants of AI Personal Assistant Usage Adoption: Source Credibility Theory Perspective. American Marketing Assocation Winter Educators Conference (AMA), Feb. Las Vegas (Virtual)
    5. Sara H. Hsieh, Crystal. T. Lee and Timmy H. Tseng (2021). Examining the Effect of Psychological Distance on Branded app Consumer Brand Engagement. European Academy of Marketing Conference (EMAC)
    6. Sara H. Hsieh, Timmy H. Tseng and Crystal. T. Lee(2020) How Branded app Build Brand Relationship: A PAD Model Perspective. American Marketing Association Summer Educators Conference (AMA). 
    7. Crystal. T. Lee , Sara H. Hsieh and Pan, L.Y. (2020) AI Companionship:Examining Social Support of Artificially intelligent Social Chatbot.  American Marketing Association Summer Educators Conference (AMA). 
    8. Timmy H. Tseng, Crystal. T. Lee and Sara H. Hsieh (2020). Examining Antecedents of Branded Application Loyalty from the Perspective of Investment Model.  American Marketing Association Summer Educators Conference (AMA).
    9. Sara H. Hsieh and Crystal. T. Lee. (2019). Exploring Drivers of Location Information Sharing in Social Networks: A Dual Route Perspective. Academy of Marketing Conference
    10. Timmy H. Tseng, Crystal T. Lee and Sara H. Hsieh. (2019). Investigating the Effects of Design Factors on the Marketing Effectiveness of Gamified Branded Applications. Academy of Marketing Conference
    11. Sara H. Hsieh and Crystal. T. Lee. (2018). Assessing the Role of Pleasure and Arousal in Driving Online Brand Community Participation. American Marketing Association Summer Educators Conference (AMA)    
    12. Crystal. T. Lee and Sara H. Hsieh. (2018). Fandom of Live Streaming: Exploring Fan Behavior from the Interpersonal Attraction Theory. American Marketing Association Summer Educators Conference (AMA)  
    13. Hsieh, S. H., Tseng, T. H., & Lee, C. T. (2018, January). Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment.  51st Hawaii International Conference on System Sciences (HICSS)
    14. Sara H. Hsieh and Crystal T. Lee. (2017). Community Engagement in Social Media Brand Fan Page. American Marketing Association Summer Educators Conference (AMA)
    15. Hsieh, S. H., & Tseng, T. (2016, July). A dual-route perspective on emoticon usage in mobile instant messaging. Global Marketing Conference  
    16. Lee, C. T., & Hsieh, S. (2016). The Effects of Social Capital on Brand evangelism in online Brand Fan Page: The Role of Passsionate Brand Love. Pacific Asia Conference on Information Systems(PACIS) 
    17. Hsieh, S. H., & Tseng, T. H. (2015). The Effects of Emoticons and Text-Messaging on Social Interaction: Playfulness in Mobile Instant Messaging. Pacific Asia Conference on Information Systems(PACIS) 
    18. Hsieh, S. H., & Chang, A. (2015). The Impact of Brand Concept and Task Design in Co-Creation: the Role of Processing Fluency. ACR Asia-Pacific Conference
    19. Hsieh, S. H., & Chang, A. (2016). The psychological mechanism of brand co-creation engagement. American Marketing Association Summer Educators Conference (AMA)
    20. Hsieh, S. H., Tseng, T. H., & Lee, C. T. (2014). The Self-Expressiveness of Footprints: Understanding the Drivers of Check-in. (PACIS) 
    21. Lee, C. T., Hsieh, S. H., & Tseng, T. H. (2014). Transforming smartphone Owners into Partial Employees: the effect of Value Creation and Innovativeness on Consumer coproduction Behaviour. (PACIS) 
    22. Lee, C. T., Tseng, T. H., & Hsieh, S. H. (2016). Can’t Live Without Smartphones: Device Attachment as a Dual Route Process Promoting Consumer Loyalty.Academy of Marketing Science Conference (AMS) 
    23. Hsieh, S., Tseng, T., & Lee, C. (2013). Draw Me Closer: The Role of Psychological Distance on Mobile Device Attachment. ACR European Conference
    24. Timmy Tseng, Sara H. Hsieh and Crystal T. Lee. (2013). Information Seeking that Drives Mobile Device Attachment: The Perspective of Uncertainty Reduction ACR European Conference
    25. Hsieh, S., Lee, C., & Tseng, T. (2013). Is “Angry” More Fun Than “Happy” For Mobile Game Name? a Pleasure-Arousal Perspective. ACR European Conference
    26.  Chang, A., Hsieh, S. H., & Tseng, T. H. (2013). Online brand community response to negative brand events: the role of group eWOM. American Marketing Association Summer Educators Conference (AMA)
    27. Sara H. Hsieh and Crystal T. Lee. (2012). Affective Cue and Message Ambiguity in Persuasion: Implications for Green Advertising.  American Marketing Association Summer Educators Conference (AMA)
    28. Lee, C. T., & Hsieh, S. H. (2012). I Designed the Avatar Myself: the Role of Implicit Egotism in Virtual Co-Creation. ACR Asia-Pacific Conference
    29. Crystal T. Lee and Sara H. Hsieh. (2012). Mirror, Mirror on the Avatar: The Role of Chameleon Effect and Kin-Recognition Heuristics. Academy of Marketing Conference
    30.  Hsieh, S. H., & Lee, C. T. (2012). Preference For Print Book Over E-Book: a Material Possession Love Perspective. ACR Asia-Pacific Conference
    31. Hsieh, S., Lee, C., & Liu, Y. (2011). Examining Chinese Consumers’ Attitude Towards E-Book Adoption: When East Meets West–a Cross Culture Comparison. ACR Asia-Pacific Conference
    32. Hsieh, S., Chang, A., & Lin, F. (2011). Personality Traits Antecedents of Online Brand Community Members’ Participation. ACR Asia-Pacific Conference