涂榮庭
information
基本資料
| 姓名Name | 涂榮庭Rungting Tu |
| 職稱Title | 副教授 |
| 辦公時間Office Hour | -須提前寄信箱與老師預約時間 |
| 聯絡方式Contact | Tel : (04)23590121轉 |
| Fax : (04)23594107 | |
|---|---|
| E-mail : rungting@thu.edu.tw | |
| 研究室 : M484 | |
| 個人網站Personal Website | 無 |
| 學歷Academic Degrees | PhD /博士, University of North Carolina at Chapel Hill, Business Administration, 1998.09 ~ 2004.08 |
| MS /碩士, Stanford Univerisity, Operations Research, 1994.09 ~ 1996.04 MS /碩士, University of Pittsburgh, Industrial Engineering, 1993.09 ~ 1994.06 |
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| BS /學士, 東海大學, 工業工程系, 1988.09 ~1992.06 | |
| 經歷Experience | 涂榮庭教授在學術、教學及企業領域均有顯著貢獻： 學術貢獻： • 研究領域廣泛涂榮庭專注於消費者行為、服務行銷、顧客滿意度與忠誠度、服務復原與顧客關係管理、行銷策略與消費者決策、奢侈品消費、研究方法論及社群媒體等領域。 • 學術發表發表近60篇學術論文於國際與國內知名期刊，並指導學生進行前沿研究，例如近期指導東海大學企業管理學系碩士論文探討慈善廣告訴求與捐助意願。 • 跨校合作於深圳大學管理學院、北京大學匯豐商學院等知名學府擔任教學與研究職務，促進學術交流與合作。 教學貢獻： • 教學獎項涂榮庭多次獲得教學獎項，包括本科課程獎、教學實踐貢獻獎、本科課程點贊獎、優秀本科教師獎、MBA名牌教師、MBA優秀教師及北京大學光華管理學院最佳教學獎等，顯示其教學深受學生與校方肯定。 • 教學內容教授消費者心理與行為、行銷智能與數據分析、作業管理等課程，致力於結合理論與實務，提升學生專業能力。 • 教學理念強調培養學生正確價值觀與人生態度，重視學生的驅動力（drive）與恆毅力（grit），認為這些特質比智力更能影響未來成功。 企業貢獻： • 企業顧問與創業涂榮庭為大量不同企業進行顧問與培訓工作，將學術理論應用於企業實務，協助企業提升管理與行銷效能。 • 產學合作透過顧問與創業經驗，促進學術界與產業界的交流與合作，協助企業解決實際問題並提升競爭力。 涂榮庭教授以其豐富的學術背景、優異的教學表現及實務經驗，對學術界、教育界與企業界均有重要貢獻。詳細內容如下： Academic Appointments： 東海大學 企業管理學系 副教授 2021.09~至今 深圳大學 管理學院 副教授 2014.07 ~ 2021.08 北京大學 匯豐商學院 兼任教授 2019.09 ~ 至今 香港大學 商學院 訪問教授 2011.08 ~ 2012.08 北京大學 光華管理學院 助理教授 2004.07~ 2011.07 Professional Experience： Polar Blue International Co.Ltd, New Taipei, Taiwan, CEO 2012.09~2013.08 Bosstone, Taoyuan, Taiwan, 資深顧問 2012.09~至今 Various Consultant work: Panasonic, Philips, Samsung, Olympus, 中國工商銀行, 中國農業銀行, 國美電器, 蘇寧易購, 深圳發展銀行, etc. Consultant, 2001.01~2004.08, Global Institute for Educational Resources and Development(GIERD), Chapel Hill, North Carolina. Production Manager. 1992.07~2004.08. Chia Feng Lee Construction & Engineering Inc., Kaohsiung, Taiwan. |
| 榮譽Honor | Teaching Honors And Awards : 2018-2019 學年 優秀本科課程獎 2017-2018 學年 本科教學實踐貢獻獎 2017-2018 學年 本科課程點贊獎 2016-2017 學年 優秀本科教師獎 2015-2016 學年 管理學院本科專業課程優秀獎 2015-2016 學年 管理學院本科課程點贊獎 2017-2018 學年 MBA 名牌教師 2017-2018 學年 MBA 優秀教師 (專業第一名) 2016-2017 學年 MBA 優秀教師 (專業第一名) 2015-2016 學年 MBA 教學獎 (專業第二名 2014-2015 學年 MBA 優秀教師 (專業第一名) 2010 Best Teaching Award, Guanghua School of Management, Peking University 2009 Best Teaching Award, Peking University 2008 Industrial and Commercial Bank of China Teaching Award, Peking University Research Grants： 1. 2018.01~2021.12，國家自然科學基金，"自媒體平台中消費者傳播負面輿論的動機與情緒、品牌負面刻板印象的動態變化和企業應對策略的研究"(項目編號： 71772129)，項目主持人 2. 2016.01~2018.12 國家自然科學基金，"廣告中的網路語言對廣告效果的影響機制 ：基於語碼轉換理論的研究"(項目編號：71572116)，專案組成員 3. 2012.01~2015.12 國家自然科學基金，""家"的觀念如何影響家庭購買決策"(項目編號：71172033)，專案組成員 4.2012.01~2015.12 國家自然科學基金，"消費者對融合產品的評價與選擇的心理機制"(項目編號：71172031)，專案組成員 5. National Natural Science Foundation of China(NSFC) Research Grants (70872006), "Luxury Ecology Research from consumers' Perspective, "Minghua Jiang and Rungting Tu. 6. National Natural Science Foundation of China(NSFC) Research Grants (70502012),"The Dynamics among Total Service Experience. Consumption Emotions, and Consumer Satisfaction."Rungting Tu, Jingfeng Wu, Guoqun Fu" 7. National Natural Science Foundation of China(NSFC) Research Grants (70502011), "Construction of Horizental Alliance Networks and Products Innovation in Chinese Hightech Firms, "Jiangfeng Wu, Rungting Tu" 8. National Natural Science Foundation of China(NSFC) Research Grants (70502021), "Brand Extention : The Positive and Negative Effects of Brand Extention to Original Brands, "Guoqun Fu, Rungting Tu. 9. 2006~2008, the Philosophy and Social Foundation of "Eleventh Five-Year plan" of Beijing, China.北京市哲學社會科學"十一五"規劃專案, "提高北京商場核心競爭力:從購物導向到顧客滿意"(Grant No.06BaJG046). 10. 2007. Guanghua-Wharton Joint Research and Innitiative on Firms and Market in China, "An Empirical Examination on Factors that Influence Chinese Consumers in Purchasing Authentic and Fake Luxury Goods."(Grnat No. 070-0784-1-462994-5202-0000-9766). |
| 授課領域 Discipline |
顧客關係管理、服務營銷、消費者行為、行銷管理、行銷研究(研究方法)、市場營銷專題、商業關係 |
| 研究專長Speciality | Consumer Behavior, Services Marketing Customer Satisfaction, Customer Loyalty, Service Recovery, Customers Relationship Management, Marketing Strategy, Consumer Decisions, Luxury Consumptions, Research Methodologies, Social Media |
1. Cheryl Lin, Brooke Bier, Rungting Tu*, John J. Paat, and Pikuei Tu, "Vaccinated Yet Booster-Hesitant: Perspectives from Boosted, Non-Boosted, and Unvaccinated Individuals", Vaccines, 2023, 11(3), 550. (JCI, Q1, IF: 5.2)
2. Cheryl Lin, Taylor Parker, Kartik Pejavara, Danielle Smith, Rungting Tu* , and Pikuei Tu, " I Would Never Push a Vaccine on You" : A Qualitative Study of Social Norms and Pressure in Vaccines Behavior in the U.S." , Vaccines, 2022, 10(9), 1402. (JCI, Q1, IF: 5.2)
3. Xia Wei, Xin Huang, Yufeng Xie, and Rungting Tu*, " The Influence of Erotic Stimulation on Brand Preference of Male and Female Consumers: From the Perspective of Human Reproductive Motives", Frontiers in Psychology, 2022, 13, 848864. (JCI, Q2, IF: 2.6)
4. Kui Yi, Jing Zhu, Yanqin Zeng, Changqing Xie, Rungting Tu*, and Jianfei Zhu, " Sustainable Development for Film-Induced Tourism: From the Perspective of Value Perception", Frontiers in Psychology, 2022, 13, 875084. (JCI, Q2, IF: 2.6)
5. Kui Yi, Yi Li, Huaxin Peng, Xinrong Wang, and Rungting Tu*, " Empathic Psychology: A Code of Risk Prevention and Control for Behavior Guidance in Multicultural Context" , Frontiers in Psychology, 2022, 12, 781710. (JCI, Q2, IF: 2.6)
12. Rungting Tu, Peishan Hsieh, and Wenting Feng*, “Walking for Fun or for ‘Likes’? The Impacts of Different Gamification Orientations of Fitness Apps on Consumers’ Physical Activities”, Sport Management Review, 2019, 22(5):682-693. (SSCI, Q2, IF: 3.337)
2. Cheryl Lin, Taylor Parker, Kartik Pejavara, Danielle Smith, Rungting Tu* , and Pikuei Tu, " I Would Never Push a Vaccine on You" : A Qualitative Study of Social Norms and Pressure in Vaccines Behavior in the U.S." , Vaccines, 2022, 10(9), 1402. (JCI, Q1, IF: 5.2)
3. Xia Wei, Xin Huang, Yufeng Xie, and Rungting Tu*, " The Influence of Erotic Stimulation on Brand Preference of Male and Female Consumers: From the Perspective of Human Reproductive Motives", Frontiers in Psychology, 2022, 13, 848864. (JCI, Q2, IF: 2.6)
4. Kui Yi, Jing Zhu, Yanqin Zeng, Changqing Xie, Rungting Tu*, and Jianfei Zhu, " Sustainable Development for Film-Induced Tourism: From the Perspective of Value Perception", Frontiers in Psychology, 2022, 13, 875084. (JCI, Q2, IF: 2.6)
5. Kui Yi, Yi Li, Huaxin Peng, Xinrong Wang, and Rungting Tu*, " Empathic Psychology: A Code of Risk Prevention and Control for Behavior Guidance in Multicultural Context" , Frontiers in Psychology, 2022, 12, 781710. (JCI, Q2, IF: 2.6)
6. Pikuei Tu, Danielle Smith, Rachel Clark, Laura Bayzle, Rungting Tu* and Cheryl Lin*. “Patients’ Characterization of Medication, Emotions, and Incongruent Perceptions around Adherence”, Journal of Personalized Medicine, 2021, (11), 975. (Corresponding Author, SCI, Q1, IF: 4.945)
7. Xi Li, Tongmao Li, Rungting Tu*, Kejia Pan, Chuanjun Chen, and Xiaofeng Yang, “Efficient Energy Stable Scheme for Volume-conserved Phase-field Elastic Bending Energy Model of Lipid Vesicles”, Journal of Computational and Applied Mathematics. 2021(385). (Corresponding Author, SCI, Q1, IF: 2.037)
8. Cheryl Lin, Rungting Tu, Brooke Bier, and Pikuei Tu*. “Uncovering the Imprints of Chronic Disease on Patients’ Livesand Self-Perceptions”, Journal of Personalized Medicine, 2021, 11,807. (SCI, Q1, IF: 4.945)
9. Wenting Feng*, Morgan Yang , Irina Yu and Rungting Tu (2021). “When positive reviews on social networking sites backfire: the role of social comparison and malicious envy”. Journal of Hospitality Marketing & Management, 2021, 30(1), 120-138. (SSCI, Q1, IF: 4.489)
10. Xi Li, Sotaro Katsumata, Chi-Hung Lee, Wirawan Dony Dahana, Tongmao Li, Rungting Tu*, and Fan Li, “Autoencoder-enabled Potential Buyer Identification and Purchase Intention Model of Vacation Homes”, IEEE Access. 2020, 8, 212383-212395. (Corresponding Author, SCI, Q1, IF: 3.745)
11. Wenting Feng, Rungting Tu*, and Peishan Hsieh, “Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements”, Journal of Retailing and Consumer Services, 2020 (57), 102229. (Corresponding Author, SSCI, Q2, IF: 4.219).
12. Rungting Tu, Peishan Hsieh, and Wenting Feng*, “Walking for Fun or for ‘Likes’? The Impacts of Different Gamification Orientations of Fitness Apps on Consumers’ Physical Activities”, Sport Management Review, 2019, 22(5):682-693. (SSCI, Q2, IF: 3.337)
13. Wenting Feng, Rungting Tu*, Tim Lu, and Zhimin Zhou, “Understanding Forced Adoption of Self-Service Technology: the Impacts of Users’ Psychological Reactance”, Behaviour & Information Technology, 2019, 38(8):820-832. (Corresponding Author, SSCI, Q2, IF: 1.781)
14. Cheryl Lin, Rachel Clark*, Pikuei Tu, Rungting Tu, Ya-Jung Hsu, and Hsiao-Ching Nien, “The Disconnect in Hepatitis Screening: Participation Rates, Awareness of Infection Status, and Treatment-Seeking Behavior”, Journal of Global Health, 2019, 9(1):1-10. (SSCI, Q1, IF: 2.899)
15. Huawei Zhu, Rungting Tu, Wenting Feng*, and Jiaojiao Xu, “The Impacts of Evaluation Duration and Product Types on Review Extremity”, Online Information Review, 2019, 43(5): 694-709. (SSCI, Q3, IF: 1.805)
16. Muhammad Amin, Jianfeng Wu*, and Rungting Tu, “Signaling Value of Top Management Team Evidence from Chinese Initial Public Offerings on US Markets”, Chinese Management Studies, 2019, 13(3):531-549. (SSCI, Q4, IF: 1.036)
17. Rungting Tu, Wenting Feng*, Cheryl Lin, and Pikuei Tu, “Read Into the Lines: the Positive Effects of Queues”, Journal of Service Theory and Practice, 2018, 28(5):661-681. (SSCI, Q2, IF: 2.363)
17. Rungting Tu, Wenting Feng*, Cheryl Lin, and Pikuei Tu, “Read Into the Lines: the Positive Effects of Queues”, Journal of Service Theory and Practice, 2018, 28(5):661-681. (SSCI, Q2, IF: 2.363)
18. Bing Zhao, Rungting Tu, “Performance Evaluation of Service Recovery Different Service Industries”, International Journal of Digital Content Technology and its Applications, 2013, 7(6):462-469.
19. William Jen*, Rungting Tu, and Tim Lu, “Managing Passenger Behavioral Intention: an Integrated Framework for Service Quality, Satisfaction, Perceived Value, and Switching Barriers”, Transportation, 2011, 38(2):321-342. (SSCI, Q3, IF: 1.023)
20. Tim Lu, Rungting Tu, and William Jen*, “The Role of Service Value and Switching Barriers in an Integrated Model of Behavioural Intentions”, Total Quality Management & Business Excellence, 2011, 22(10):1071-1089. (SSCI, Q3, IF: 0.589)
21. Rungting Tu, Ke Chen*, and Cheryl Lin, “The Dynamic Role of ‘Should Expectation’ in Service Recovery Paradox”, Frontiers of Business Research in China, 2009, 3(4):583-598.
22. Jianfeng Wu*, Rungting Tu*, “CEO Stock Option Pay and R&D Spending: a Behavioral Agency Explanation”, Journal of Business Research, 2007, 60(5):482-492. (SSCI, Q3, IF: 0.878)
23. Cheryl Lin, Rungting Tu, Ke Chen, and Pikuei Tu,“The Changing Expectations of Consumers in Cross-Cultural Service Encounters”, International Management Review, 2007, 3(3):27-37.
24. 馮文婷,彭泗清,涂榮庭,周志民,“社會化媒體口碑發佈者對品牌刻板印象的影響”,《華東經濟管理》,2019,33(5):132-140.
25. 馮文婷,彭泗清,涂榮庭,“品牌刻板印象對規避參照群體負面效應的調節作用——基於‘好’品牌遇上‘壞’群體的視角”,《企業經濟》,2018,37(7):12-20.
26. 涂榮庭,葛景瑤,馮文婷*,“好評不一定是好評：參照群體對正面口碑效果的調節作用”,《企業經濟》, 2018,37(10):127-133.
27. 馮文婷,涂榮庭,周志民,“消費者的高科技產品採用行為——技術接受和創新抗拒的雙重影響”,《技術經濟》,2018,37(6):16-24.
28. 韋夏,涂榮庭,周志民,“‘准忠誠計畫’失敗對顧客滿意的影響”,《管理科學》, 2017,30(3):110-121.
29. 韋夏,涂平,涂榮庭,“回饋如何強化關係? ——價格模糊性和關係類型對顧客忠誠意願的影響”,《營銷科學學報》,2014,10(3):85-98.
30. 朱華偉,涂榮庭,靳菲,“好事是否要做到底: 企業停止承擔社會責任後公眾的態度變化”,《南開管理評論》,2014,17(6):4-12.
31. 涂榮庭,韋夏*,“先收費後服務對消費者心理的影響”,《商業研究》,2013,55 (10):50-59.
32. 韋夏,涂榮庭,江明華,李斐,“奢侈品真實性感知機制研究”,《營銷科學學報》, 2011,7(2):45-66.
33. 韋夏,王光耀,涂榮庭,“分標價定價策略的負面效果研究”,《營銷科學學報》, 2011,7(1):53-68.
34. 陳可,涂榮庭,涂平,“顧客調整導向、補償方式和補救後滿意度研究”,《山西財經大學學報》,2011,33(5):93-99.
35. 涂榮庭,呂堂榮,韋夏,“趨利或避害: 資訊內容對新產品感知風險的影響”,《經濟管理》,2011(8):134-148.
36. 任維廉，涂榮庭，吳毓娟，曾婉翎， “市區公車駕駛員情緒智力對工作壓力模式之調節效果”, 《運輸學刊》(TSSCI), 2010.12, 22(4), 413-444.
37. 涂榮庭、任維廉、熊薈明、徐士弘、呂明頴, “正版、仿冒與二手奢侈品之情境效應對消費者選擇之影響”,《現代廣告》, 2010, No.4, 7-5.
38. 朱華偉*,涂榮庭,林倩蓉,涂碧桂,“預期性思考、自我調節導向與非計畫購買”,《心理學報》,2009,41(7):649-658.
39. 趙占波*,涂榮庭,“產品屬性測量中的二維結構: 一項實證研究”,《管理學報》, 2009,6(1):70-77.
40. 趙占波,涂榮庭,張永軍,“享受性與功能性雙維結構的驗證和探討”,《管理評論》, 2009,21(9):23-28.
41. 陳可,涂榮庭,“服務補救效果的雙期望理論: 動態的視角”,《管理評論》, 2009, 21(1):53-58.
42. 任維廉,涂榮庭,胡友維,呂堂榮,“好事是否做對了？運輸企業善因營銷策略之研究”,《都市交通》,2009,24(1):1-14.
43. 朱華偉,涂榮庭,呂堂榮,“透視信用卡市場的顧客特徵與顧客行為”,《財貿經濟》, 2009(4):38-44.
44. 朱華偉,涂榮庭,“商業領域顧客滿意及未來行為意向的影響因素研究”,《中國工業經濟》,2008(4):92-101.
45. 陳可,涂榮庭,“基於顧客自我調整導向的差異化服務補救策略研究”,《南開管理評論》,2008,11(4):49-56.
46. 涂榮庭,李斐,林倩蓉,“中國‘卡奴’問題預警”,《金融研究》,2008(3):163-176.
47. 涂榮庭*,趙占波,“顧客滿意度測量探討: 量表設計、信度和效度”,《管理學報》, 2008,5(1):33-39.
48. 涂榮庭*,朱華偉,“顧客導向的網路品牌建設之路”,《管理學報》,2008,5(3):385-390.
49. 趙冰,涂榮庭,符國群,“服務失敗情況下的消費者信任作用研究”,《中國軟科學》, 2007(2):118-126.
50. 朱華偉,涂榮庭,“購物導向與購物價值對顧客滿意和未來行為意向的作用”,《營銷科學學報》,2007,3(4):98-111.
51. 涂榮庭,陳可,林倩蓉,“服務補救悖論產生的條件:‘應該期望’的作用”,《營銷科學學報》,2007,3(4):28-37.
52. 趙占波,涂榮庭,涂平,“產品的功能性和享樂性屬性對滿意度與購後行為的影響”,《營銷科學學報》,2007,3(3):50-58.
53. 朱華偉,涂榮庭,“危機時刻: 姿態決定信任”,《經濟管理》,2007,29(7):75-77.
54. 涂榮庭*,朱華偉,林倩蓉,“從體驗管理的角度透視中國大型購物中心——以世紀金源為例”,《管理學報》,2007,4(5):660-667.
55. 涂榮庭,趙占波,涂平,“產品屬性對顧客滿意影響的實證研究”,《管理科學》, 2007, 20(6):36-44.
56. 涂榮庭,朱華偉,江明華,“克隆MALL文化,我們還缺少什麼”,《北大商業評論》, 2006,122-125.