東海大學企業管理學系
涂榮庭

專任教師

涂榮庭

information

基本資料

姓名Name 涂榮庭Rungting Tu 
職稱Title 副教授
辦公時間Office Hour -
聯絡方式Contact Tel : (04)23590121轉
Fax : (04)23594107
E-mail : rungting@thu.edu.tw
研究室 : M602
個人網站Personal Website
學歷Academic Degrees PhD /博士 University of North Carolina at Chapel Hill Business Administration 1998.09 ~ 2004.08
MS /碩士 Stanford Univerisity Operations Research 1994.09 ~ 1996.04
BS /學士 東海大學 工業工程系 1988.09 ~1992.06
經歷Experience 深圳大學 管理學院 副教授 2014.07 ~ 至今
北京大學 匯豐商學院 兼任教授 2019.09 ~ 至今
香港大學 商學院 訪問教授 2011.08 ~ 2012.08
北京大學 光華管理學院 助理教授 2004.07~ 2011.07
榮譽Honour 2018-2019 學年 優秀本科課程獎
2017-2018 學年 本科教學實踐貢獻獎
2017-2018 學年 本科課程點贊獎
2016-2017 學年 優秀本科教師獎
2015-2016 學年 管理學院本科專業課程優秀獎
2015-2016 學年 管理學院本科課程點贊獎
2017-2018 學年 MBA 名牌教師
2017-2018 學年 MBA 優秀教師 (專業第一名)
2016-2017 學年 MBA 優秀教師 (專業第一名)
2015-2016 學年 MBA 教學獎 (專業第二名
2014-2015 學年 MBA 優秀教師 (專業第一名)
2010 Best Teaching Award, Guanghua School of Management, Peking University
2009 Best Teaching Award, Peking University
2008 Industrial and Commercial Bank of China Teaching Award, Peking University
授課領域Discipline 行銷智能與數據分析、作業管理
研究專長Speciality Consumer Behavior, Services Marketing
Customer Satisfaction, Customer Loyalty, Service Recovery,
Customers Relationship Management
Marketing Strategy, Consumer Decisions
Luxury Consumptions
Research Methodologies
Social Media
  1. 1. Xi Li, Sotaro Katsumata, Chi-Hung Lee, Wirawan Dony Dahana, Tongmao Li, Rungting Tu*, and Fan Li, “Autoencoder-enabled Potential Buyer Identification and Purchase Intention Model of Vacation Homes”, IEEE Access. Forthcoming. (Corresponding Author, SSCI, Q1, IF: 3.745)
  2. 2. Wenting Feng, Rungting Tu*, and Peishan Hsieh, “Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements”, Journal of Retailing and Consumer Services, 2020 (57). (Corresponding Author, SSCI, Q2, IF: 4.219).
  3. 3. Xi Li, Tongmao Li, Rungting Tu*, Kejia Pan, Chuanjun Chen, and Xiaofeng Yang, “Efficient Energy Stable Scheme for Volume-conserved Phase-field Elastic Bending Energy Model of Lipid Vesicles”, Journal of Computational and Applied Mathematics. 2021(385). (Corresponding Author, SSCI, Q1, IF: 2.037)
  4. 4. Wenting Feng*, Morgan X. Yang , Irina Y. Yu and Rungting Tu (2020). When positive reviews on social networking sites backfire: the role of social comparison and malicious envy. Journal of Hospitality Marketing & Management,2020,(3), 1-19. (SSCI, Q1, IF: 4.489)
  5. 5. Cheryl Lin, Rachel Clark*, Pikuei Tu, Rungting Tu, Ya-Jung Hsu, and Hsiao-Ching Nien, “The Disconnect in Hepatitis Screening: Participation Rates, Awareness of Infection Status, and Treatment-Seeking Behavior”, Journal of Global Health, 2019, 9(1):1-10. (SSCI, Q1, IF: 2.899)
  6. 6. Wenting Feng, Rungting Tu*, Tim Lu, and Zhimin Zhou, “Understanding Forced Adoption of Self-Service Technology: the Impacts of Users’ Psychological Reactance”, Behaviour & Information Technology, 2019, 38(8):820-832. (Corresponding Author, SSCI, Q2, IF: 1.781)
  7. 7. Muhammad Amin, Jianfeng Wu*, and Rungting Tu, “Signaling Value of Top Management Team Evidence from Chinese Initial Public Offerings on US Markets”, Chinese Management Studies, 2019, 13(3):531-549. (SSCI, Q4, IF: 1.036)
  8. 8. Rungting Tu, Peishan Hsieh, and Wenting Feng*, “Walking for Fun or for ‘Likes’? The Impacts of Different Gamification Orientations of Fitness Apps on Consumers’ Physical Activities”, Sport Management Review, 2019, 22(5):682-693. (SSCI, Q2, IF: 3.337)
  9. 9. Huawei Zhu, Rungting Tu, Wenting Feng*, and Jiaojiao Xu, “The Impacts of Evaluation Duration and Product Types on Review Extremity”, Online Information Review, 2019, 43(5): 694-709. (SSCI, Q3, IF: 1.805)
  10. 10. Rungting Tu, Wenting Feng*, Cheryl Lin, and Pikuei Tu, “Read Into the Lines: the Positive Effects of Queues”, Journal of Service Theory and Practice, 2018, 28(5):661-681. (SSCI, Q2, IF: 3.512)